Long famous for our fillet knives and as creators of the iconic, non-slip grip we are in relentless in the pursuit of developing the highest quality, best performing and most durable fillet knife on the water. BUBBA first emerged from the coast of California in San Diego—a knife tough enough to withstand the grueling saltwater conditions. Now, we’ve expanded—reaching freshwater and saltwater fishermen all over the world. Our iconic, Bubba Red “Non-Slip Grip” handle and premium razor-sharp steel blades continue to stay at the forefront of our fillet knives.